Set in the year 2030, JA Titan creates a world in which players are CEOs of their own companies. Originally conceived in the 1980s as the Management and Economic Simulation Exercise, or MESE, JA Titan is a nationally recognized business simulation for high school students. During game play, students must run a manufacturing company and master five key business decisions: price of product, production levels, marketing expenses, research and development costs, and capital investment level. Various corporate assistants “help” the player through each phase, or “quarter,” of game play.

In January 2000, Junior Achievement launched JA Titan under its current name as a Web-based product. Junior Achievement Inc. partnered with Best Buy, Inc. to unveil a third-generation simulation in February 2003 that is faster, sleeker, and more sophisticated than its predecessors. The current version is Flash-based, and features changing economic conditions to gradually challenge student players.

Success in JA Titan is measured by a “Performance Index,” an evaluation of each fictional company’s performance based on the following:

• Retained Earnings (50%)
• Supply and Demand Potential (20%)
• Productivity (10%)
• Market Share (10%)
• Growth (10%)

During game play, players attempt to achieve the highest Performance Index possible. At game end, the player with the highest company Performance Index wins.

A school-based version of JA Titan is also available with lesson plans and administrative features for teachers, and is available solely through local JA offices. Click here for outline.